Katarzyna Kolasa PhD

Digital Health Leader

Author “The Digital Transformation of the Healthcare System” Routledge; 1st edition (July 31, 2023)

ISPOR Digital Health SIG founder

Role of Digital Endpoints in the Value Generation for Health Technologies, ISPOR Course Leader

Digital Health Start Me Up, Kozminski University Course Leader

Professor of Health Economics at Kozminski University Poland

Driven with passion to improve healthcare, Katarzyna has focused her academic and business career on the health economics.

She has been working with multiple pricing & reimbursement challenges worldwide for the last 25 years, while holding various Regional and Global leadership positions at Astra Zeneca, BMS, Biogen Idec, Lundbeck, GE Healthcare, Straub Medical, BD and the Swedish county council of Kalmar. Katarzyna is mentor and consultant to start ups involved in the development of innovative medical devices and digital health solutions from both Holland and Poland.

She is the founder of the Global Special Interest Group Digital Health and short courses “The Role of Digital Endpoints in the Value Generation for Health Technologies”, “Risk-Sharing/Performance-Based Arrangements in Developing Countries” at International Society of Pharmacoeconomics and Outcomes Research (ISPOR). She is the current member of Educational and post member of Health Science Policy Councils at ISPOR as well.

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KATARZYNA KOLASA AUTHOR

The Digital Transformation of the Healthcare System

Healthcare 5.0
By Katarzyna Kolasa

This book examines how the digital revolution has reorganized the model of healthcare
during the COVID-19 pandemic and argues for a continued paradigm shift to digital
healthcare. Illuminating the mindset shift needed to transform healthcare and outlining in
detail a futuristic vision of healthcare 5.0, this book will be of interest to academics and
professionals of health policy, health economics and digital health.

20% Discount Available - enter the code EFL03 at checkout*

Hb: 978-1-032-39334-6 | £120.00
Pb: 978-1-032-41375-4 | £34.99

* Please note that this discount code cannot be used in conjunction with any other offer or discount and only applies to books purchased directly via www.routledge.com. This code expires on 31 December 2023.

Key Highlights

Since 2000 she has been academic teacher and supervisor for over 30 MBA and Phd students. In partnership with the Polish Medical Research Agency, Deloitte Digital and the Polish Central Hospital of Ministry of Interior Affairs she founded the first Digital Health six months educational program designed for digital transformation leaders working in the healthcare sector. Katarzyna developed innovative Master Program Health Economics & Big Data (HEBDA) which first edition was financed by EU Power Grant 2018 as well.

Katarzyna has dedicated her academic research towards the methodological advancements into the value assessment of pharmaceuticals, medical devices, and digital health solutions. Passionate about Big Data, she led the first project of machine learning adaptation for the optimal utilization of CT scanners granted by the Polish Ministry of Health as well. Since January 2022, she is the leader of AI special interest group at the Polish Chamber of Physicians. With the patronage of the Polish Parliamentary Commission for Innovation & Digitalization, she organized the first dialog about the societal preferences towards the adoption of AI in the healthcare in Poland.
Being coauthor of more than 50 IF publications, she presented her research at more than 60 international scientific conferences. As of 2022, Google Scholar reports over 730 citations to her work.

Key Highlights

20+ years of experience across multiple pharma/med tech companies within Global and Regional HEOR
50+ HTA submissions worldwide
10+ value tool developments incl. managed entry agreements
7+ evidence generation for early-stage products
55+ invited talks at international conferences
50+ scientific publications
30+ supervisor for MBA and 3 PhD theses (supervisor)
25+ digital health start up with reimbursement/ value demonstration strategy

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Main Services

01.

Reimbursement

Do you believe your product should be accessible to patients within public healthcare systems? Do you want to assess the chances for your company to get reimbursement based on the governmental requirements across EU. Let’s define your key success factors together!

02.

Credibility

Are you looking to enhance the credibility of your product? Have you explored the concept of generating evidence to reinforce the value proposition of your technology? I can assist you in conducting relevant studies among your customers and publishing the outcomes. This not only serves as a testament to credibility for your prospective clients but also becomes a crucial asset for initiating any reimbursement processes.

03.

Sale

Successful sale is about the right product for the right customer at the right time. To make it happen, value proposition must be robust and well tailored to the customer needs. Who exactly is your customer? Are they familiar with your product? Are they open to utilizing it? The healthcare market operates distinctively. The process of acquiring products for health purposes differs from that of commercial goods. I can assist you in pinpointing the value drivers for your distinct product and adapting your narrative accordingly.

Enthusiasm radiates from many creators of health solutions for their innovations, sometimes causing them to overlook crucial junctures in the development process. It’s imperative to gather data to illuminate the path forward, ensuring a triumphant product launch.

I have acquired the expertise to construct value propositions for both medical and medtech products. Fueled by an unwavering dedication to patient-centered healthcare in the digital age, I am leveraging my 25 years of experience to assist digital health solution developers in their quest for prosperous market entry and widespread adoption. My profound understanding of the healthcare industry has the potential to expedite their grasp of heavily regulated healthcare driven by public and private decision makers.

Yet, my mission extends beyond this point. It aims to transcend the analog healthcare realm and usher in the digital era, as the future unfurls along a singular dimension – data driven evidence for human centric healthcare.

Being coauthor of more than 50 IF publications, she presented her research at more than 60 international scientific conferences. As of 2022, Google Scholar reports over 730 citations to her work.

Some of my work

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Katarzyna Kolasa

Katarzyna Kolasa PhD